A manufacturer goes through a full cycle of doing market research for a new product, the R&D to build a prototype, an MVP for the market before getting a full-fledged product out for the customers. However, the greatest challenge that the manufacturer has, is to find customers willing to pay for the product. This is

Whether you are an established player or an aspirant wanting to get into the booming medical devices business in India, the thought of improving your market share has never left you for one moment. As a matter of fact, with intense competition and pricing challenges, established players are now more worried about maintaining their market